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Why should your company invest in video content?

Did you know that video is the most popular type of internet content? That’s right—people enjoy viewing videos, and firms that invest in video content reap significant benefits.

Video is an excellent medium for connecting with your audience or target market and establishing trust with potential customers. The statistics and figures that show the usefulness of video marketing are astounding.

In 2020, 96% of people increased their time spent watching online videos. Furthermore, 9 out of 10 viewers stated that they would want to see more films from businesses and brands. It is anticipated that by 2022, the average person will spend 100 minutes every day watching online videos.

The simple line is that if you don’t include video content in your marketing strategy, you’re passing up a major opportunity to connect and engage your audience. Still unsure if you’re ready to get into video content?

Here are some compelling reasons why you should use video in your marketing strategy:

Strategy for Video Marketing Increase Your Audience’s Trust

Video content helps to establish a personal connection with your website visitors, which can entice them to remain longer and learn more about your company. It’s also an excellent approach to conveying critical information in an engaging and instructive manner.

You may help build trust with your audience and connect with them on a deeper level by employing video material generated with the Premiere pro transitions bundle. When you provide a behind-the-scenes look at your organization, you give your brand a voice and make your company culture more relevant.

As a result, you become friendly, engaging, and, most importantly, reliable and reputable. People are more likely to do business with a firm they feel they know and trust, so using video content to nurture this feeling is a wonderful place to start.

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So don’t be frightened to show your face and get to know your consumers! A Baltimore corporate video production business can assist you in getting started. It is the main supplier of video services to many brands and small enterprises.

Create Brand Presence

There are numerous methods for increasing brand recognition, including:

  • Optimizing content for search engines in order to rank higher in search engine results pages (SERPs).
  • Creating entertaining and informative material for various social media sites.
  • Creating and interacting with user-generated content.
  • Surveys are being conducted and the findings are being shared.
  • Contacting customers to solicit feedback, comments, reviews, and testimonials.

While each of these tactics is sound, they can all be best summarised in video content. It should be noted that video information is highly captivating and can be really educational. It aids in capturing the viewer’s attention, which can lead to improved brand exposure.

Videos also drive more traffic, which is a great way to get recognized and eventually create brand awareness. According to Cisco (2019), video content will account for 82 percent of global internet traffic by 2022. As a result, this is an excellent time for you to get involved and begin generating videos for your brand.

Begin by determining what form of video material will be most effective for you and your target audience. Conduct research, develop a storyboard or treatment and then begin filming. Remember to keep it interesting and informative—you want them to watch all the way to the finish!

Boost Your Search Engine Ranking

Search engines also favor websites with video content because it demonstrates that you are offering high-quality, captivating information to your users. People who find value in your website’s content and stay for extended lengths of time are a solid indicator for search engines that your page is relevant and authoritative.

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For example, if someone searches for “how do I bake chocolate chip cookies,” which result would they prefer — a blog article with text or a Betty Crocker instructional video?

Rich media experiences, such as graphics and audio, provided by video, keep visitors interested for longer than text alone. Because they deliver better user experiences, pages with videos tend to rank higher in Google search results than those without videos. Video content can surely assist your search engine optimization is rising to the top of the rankings.

Boost Conversions

In most cases, you have at least five seconds before a website visitor decides to leave your page. As a result, your task at that time is to pique their interest and attention. The good news is that there are numerous options.

For example, you can write captivating blog pieces that users can’t help but read, or you can provide them with something different, such as video material. Videos are direct and have been shown to increase sales.

They also have the ability to hold a person’s attention for longer lengths of time than text or images. In fact, 90 percent of internet buyers said they bought something after watching a video about a product or service.

That is why it is critical to have videos on your website and ensure that they are of great quality. You can make them yourself or hire a professional production company to do it for you.

Makes You Stand Out From the Crowd

One of the primary benefits of employing video material is that it can help you stand out from the crowd. Videos are one of the most engaging types of content, with a high conversion rate.

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This indicates that customers are more inclined to buy your goods or service after watching a video about it. Furthermore, videos are an excellent approach to raising brand recognition. If they’ve seen a video about your brand, they’re more likely to remember it.

Clearly explains a product

It is critical to adequately explain a product since customers must comprehend what they are purchasing in order to make an informed selection. If a customer is unsure what they are getting, they are less likely to buy.

Furthermore, if there are any issues with the goods, it will be difficult for the customer to return or exchange them if they do not understand what they are dealing with. Clear and straightforward explanations assist to minimise misunderstandings and guarantee that customers are satisfied with their purchases.

Video is the most effective approach to demonstrating a product or communicating a message on the go. It’s an excellent platform for demonstrating new features and explaining how things function.


It’s easy to see why video content is becoming increasingly popular. It’s one of the most adaptable and engaging forms of content available. If you want to keep your brand ahead of the curve, you must invest in video content.

Fortunately, producing high-quality videos does not have to be costly or difficult. You can create videos that are both informative and amusing with the correct tools and a little imagination. Alternatively, you might engage a video production business to handle the work for you.

So, what are you holding out for? Begin making video content right away! It may help you connect with your audience in ways that other forms of material cannot, and it can also help you increase traffic to your website.


  1. zoritoler imol zoritoler imol December 16, 2022

    Very well written post. It will be beneficial to anyone who employess it, including myself. Keep up the good work – for sure i will check out more posts.

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