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What You Need To Know About UTM_Campaign, UTM_Medium and UTM_Source In Google Analytics

If you want to get the most out of your digital marketing efforts, it’s essential that you understand how Google Analytics tracks your visitors and campaigns. As one of the most powerful analytics tools available, Google Analytics has a lot of features and functions that can help you gain insights into your website’s performance — but many don’t know about UTM_Campaign, UTM_Medium, and UTM_Source. In this article, we will explore what these terms mean and how they are used in Google Analytics. We will also provide some tips on how to make the most use of these metrics for better tracking and reporting.

What is UTM_Campaign?

UTM_campaign is a parameter that allows Google Analytics to track the effectiveness of an online marketing campaign. By tagging links with this parameter, you can see how many people clicked on a link and were led to your website. This information can be used to improve your marketing campaigns by making them more targeted and effective.

To use UTM_campaign, you will need to add it as a parameter to your links. For example, if you are promoting a new product on your website, you would add the following tag to your links:


This tag tells Google Analytics that the link was clicked as part of a campaign to promote a new product, using email as the medium and newsletter as the source. By adding this information, you can track how many people clicked on the link and visited your website. Additionally, you can use this data to segment your audiences and see which groups are most interested in your new product.

If you want to learn more about UTM_campaign and how it can be used to improve your marketing efforts, contact us today. We’d be happy to answer any questions you have and help you get started tracking your campaigns.

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What is UTM_Medium?

In Google Analytics, UTM_Medium refers to the medium of traffic used to reach your website. This could be anything from paid ads to organic search results. By understanding which traffic sources are driving the most conversions, you can make informed decisions about where to allocate your marketing budget.

UTM_Medium refers to the specific channel that you used to drive traffic to your website. This could be anything from paid search ads to social media posts. By tracking UTM_Medium, you can see which channels are driving the most traffic and conversions on your website.

UTM_Medium is a URL parameter that allows you to identify the medium of your traffic. For example, if you are running a paid ad campaign, you would use the UTM_Medium parameter to indicate that the traffic is coming from a paid ad.

UTM_Medium can be used to track any type of marketing campaign, whether it’s paid, organic, or Referral. However, it’s important to note that UTM_Medium should only be used for campaigns where you are explicitly trying to track traffic sources.

If you’re not sure which traffic source category your campaign falls into, you can check out Google’s Traffic Source Definitions.

What is UTM_Source?

UTM_Source is a parameter used in Google Analytics that allows you to track the source of your traffic. The source can be anything from a specific website (like Facebook) to a general category (like organic).

It also helps you measure the effectiveness of your marketing campaigns and understand which channels are driving the most traffic.

To set up UTM_Source, you’ll need to add a few parameters to your URLs. These parameters will tell Google Analytics what the source of the traffic is. For example, if you’re sharing a link on Facebook, you would add ?utm_source=facebook&utm_medium=social&utm_campaign=my-campaign to the end of the URL.

Once you’ve added these parameters, Google Analytics will start tracking the source of your traffic. You can then view this information in the Traffic Sources report.

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How to Use UTM_Campaign, UTM_Medium and UTM_Source in Google Analytics

When it comes to understanding your website traffic, Google Analytics is an essential tool. But if you’re not using the right parameters, you won’t be able to get the full picture. This is where UTM_campaign, UTM_medium and UTM_source come in.

UTM_campaign refers to the specific campaign that you’re running. This could be a sale, a promotion or anything else that you want to track.

UTM_medium refers to the medium through which your campaign is being communicated. This could be email, social media, paid advertising or anything else.

UTM_source refers to the specific source of traffic that you’re interested in. This could be a specific website, blog post or even a particular keyword.

By using all three of these parameters together, you can get a much deeper understanding of your website traffic and how it’s being influenced by your marketing campaigns.

If you’re running a digital marketing campaign, understanding how to use UTM_Campaign, UTM_Medium and UTM_Source in Google Analytics is essential. These parameters help you track the performance of your campaign and make informed decisions about where to allocate your marketing budget.


The UTM_Campaign parameter allows you to track the specific campaign that drove a user to your website. This could be a paid ad campaign, an email marketing campaign, or even a social media campaign. By tracking this information, you can see which campaigns are most effective at driving website traffic and conversions.


The UTM_Medium parameter allows you to track the medium that was used to deliver your message. This could be things like “email”, “cpc” (cost-per-click), or “social”. This information can help you understand which channels are most effective at reaching your target audience.


The UTM_Source parameter allows you to track where the traffic came from. This could be things like “google”, “facebook”, or “twitter”. Knowing this information can help you make informed decisions about where to invest your marketing budget.

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UTM_Campaign, UTM_Medium and UTM_Source are all important components of Google Analytics that you need to understand in order to effectively analyze your website data. By understanding the differences between these three terms and how they work together, you can gain a better insight into how your visitors interact with your website and use this information to make informed decisions about which areas of your marketing efforts should be improved or optimized. Utilizing these parameters correctly gives you an advantage when it comes to monitoring and analyzing the performance of any given page on your site so take some time now to learn as much as possible about them.