Pre-Requisites To Signing Up For Google Ads
To get started with a Google account, first you would need an email address and a website for your existing business. Even if you do not have a website already, you can still opt for advertising using the Google Smart advertising campaigns (the default experience of Google Ads for the new advertisers. The process is so simple that it takes no longer than 15 minutes to get started with it.
Keep reading till the end to find out more about it!
How To Sign-Up For Google Ads
Getting started with Google Ads is super easy. Here I will be discussing about the three steps how you can get started with Google Ads:
- Choose to create your Google Account
First and foremost, you would require to sign up for a Google account. To do that, you need to follow these steps.
Go to “accounts.google.com” and click Create account > To manage my business.
- Sign Up For Your Google Ads
In order to sign up for Google Ads, make sure that you have logged in to your Google account that you just made prior for business use. Then you need to go to “ads.google.com”.
After that, once you have chosen your account, you will be shown the first step that you need to follow to create your first campaign.
You can set up a simple campaign at first, and then if you do not like it, you can pause it and decide not to go live.
- Set Up Your Campaign
Afterward, Google will wutomatically take you to setting up your Smart campaign. It is recommended that you do not click on it as you would get less control over your campaign that way. Instead, what you can do is click on the “Expert Mode” that will be located below.
Switching to this option allows you to create a campaign right from scratch.
Benefits Of Google Ads For Businesses
Google Ads allows one to take advantage of the various benefits that online advertising poses. The ads are shown to the right people at the right time, and this, in turn helps the businesses greatly.
Here are a few key benefits that Google Ads poses:
Managing Campaigns Made Easier
Google Ads offers various form of tools that are easier to manage and monitor. If you are someone who manages many Google Ad accounts – there is a feature of a MCC (My Client Center) that is known to be a powerful tool and one that could save a lot of time. It lets one easily view and manage all of the Google Ads acounts from one place.
The Google Ads accounts can be managed even offline with the Google Ads Editor, which is a free and downloadable application for desktops and that allows one to make changes to the account quickly.
With the Google Ads Editor, one can easily download their account information and edit their campaigns offline; then, they can upload their changes to Google Ads.
Control Your Costs
Google Ads gives one control over how to spend their money. There is no minimum limit. One also gets to choose how much they want to spend per day, month and even per ad. A user only has to pay when someone clicks on their ad.
Measure The Success
With the aid of Google Ads, if someone clicks on your ad, it will let you know. If they click on your advertisement and then purchases a product or even downloads your business’s application – all of them can be tracked too.
By tracking which ads are getting clicked and which ones don’t, one will quickly be able to judge the type of ads that they should invest in. This in turn, helps in solidifying the investment that you will be making and, in turn, boosts your campaign.
This ensures that you are getting valuabl data, including how much it costs on an average for the advertising that leads the business’s customers’ phone calls and online purchases.
Ad Targetting
Ad Targeting allows one to take advantage of the benefits that online advertising poses. It also gives one the ability to show their ads to reach people with specific interests. Very specifically, people who are interested in the services and products that your business has to offer. Target marketing only shows relevant ads to the people.
Google Ads also offers different ways of targeting based on many filters. They are, namely, Ad location, Keywords, Devices, Age,Language, Location, Days, Time, etc.
To Wrap It Up!
That was all the information for Google Ads campaign. Thank you for reading up till here. I hope you found the information useful. Let me know in the comments your thoughts on the same.
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Author Bio:
Blogger Clara Adams is really dedicated. She enjoys blogging about his views, experiences, and thoughts with other people. Clara Adams is connected to the Tech Rab, Tech Mag News, World Tech 24, Proudly Update, True Health Tips, Mostvaluedbusiness, Health Journal365, Beauty And Style Guide, Women Magazine, Get The Feed, Evauthority, Legal Marketing Agency.
