Mobile device management, or MDM, is considered an important aspect of mobility. It extends traditional concepts of operations and network management to mobile devices such as smartphones and tablet computers. Procurement, network selection, policy development and security are among the functions included under this umbrella. Many people see MDM as a step in the evolution of IT operations, but not everyone shares this view.
Mobile device management is over, say something
Some popular mobile app developers say that MDM is dead. This seems like a bold statement as it still appears to be a developing field with many opportunities. If app developers can create internally managed applications, MDM can be integrated into these apps. While this may work, it only represents the movement of a function to another environment, not its removal.
It is possible that these developers make such claims for marketing purposes, which is a very smart move. However, experts say the major MDM market players still have many years of success ahead of them. Mobile OS and handset vendors differentiate their products using apps. The computer took a new and more compact form and became very popular among some people. Mobile apps have many fans, but their strategy is still immature. Even the historical roots of native code implementation are not enough to improve mobile applications strategy.
The future of mobile device management
Instead of apps with MDM, a cloud-based service is more likely. Enterprise-level apps typically require access to a wide range of data. Downloading or synchronizing this data to mobile devices poses logistical problems. Although the cost of apps can be reduced by using value-priced app distribution tools, financial issues still exist. These are solved by running the app as a cloud service, allowing it to be written once and run anywhere. Many native apps are front-end representations of web services.
Key to the success of this approach is HTML 5. 3.5 and 4G services and Wi-Fi availability are also important to the strategy of making the cloud more accessible. Personal apps are on-premises, while enterprise apps are in the cloud. Cloud-based strategies have already found followers in the form of IT managers who are implementing them in non-mobile environments.
In the short term, a hybrid of app and cloud-based strategies is the most popular solution.
There is a strong push to implement mobility in organizations driven by consumer demand and cost benefits resulting from productivity improvements. Discussions about preferred policies continue and take place in formal and informal settings.
Cost reduction is important for any business, as most business operations revolve around tight
budgets, for-profit, etc. So, why spend money on master data management and its various software tools and solutions when it’s easy to stick to the old ‘tried and tested formula’? This is because effective MDM solutions guarantee results in terms of money or value for money, which is their ultimate driving factor. MDM projects, though challenging, can be effective in equipping a business with operational efficiencies, better reporting and analytics, actionable data quality, etc. It may not fit the currency department as a whole, but it gives CFOs a rough idea. Money that can be created or saved.
Thus, one can imagine the total business potential that can be unlocked by a well-planned and executed data monetization project. However, some important questions that arise before embarking on such a project- how to monetize the data in real currency, how big or small the monetization strategy should be, does the investment guarantee the expected results… will it be delivered? How to test business and monetization ideas. It should be remembered that MDM is not just a process of turning raw or aggregated data into something useful and valuable; It is also an asset that helps in effective decision making. This is where revolutionary data management solutions come into play. Investing in these solutions will create a huge store of monetary value for years to come.
Acquisitions are considered a big playground of data monetization. In such an environment, it is essential to have a clean and streamlined set of data, which can only be achieved through MDM, including master data quality improvement.
